OUR VALUES

Here are the principles that drive our work:

1. Practice makes positive ✨

We care passionately about embracing a positive mindset in all areas of life. But we know that it’s good habits that get us there, not being superhuman. 

2. Baby steps matter 👣

The goal is progress, not perfection. Small steps count because together they add up to something much bigger.  

3. Vulnerability is a strength 💪

We acknowledge that everyone has flaws. And we dare to be vulnerable about some of our own experiences to encourage you to do the same.

4. There’s no planet b 🌳

All our products are made using FSC paper and are 100% plastic-free. We only choose 100% recyclable packaging and work with carbon-neutral partners.

Read our Sustainability policy to know more about our commitment to the environment.