About us

The Mood Club was born from a simple idea: wellness shouldn't be complicated.
Our days are full, fast-paced, and often fragmented. Yet, it takes very little to change the tone of a day: a small gesture, a brief, mindful pause, a word that puts things back into perspective.
Our mission is to bring small practices into our daily lives that, when repeated over time, become habits capable of truly transforming the way we feel.
That's why we create practical (and fun) tools like cards, notebooks, posters, and wellness kits to help you feel better every day, at home, as a couple, and at work.

Hi, I'm Federica!

Before founding The Mood Club, I worked for eight years in London, working for organisations working to make mental health more accessible.

It was a valuable learning experience, but at a certain point I felt the need to experience firsthand the positive impact of my work.

So, in 2018, I created small, practical tools to help people feel better every day: Mood Cards. These simple activities can really help when your head is full or your energy is low.

Since then, over 20,000 decks have been sold worldwide and The Mood Club has been recognized with awards dedicated to emerging brands in mental wellbeing.

Our values

✨ Practice makes positive
You don't have to be happy all the time. It's your daily habits that make the difference.

👣 Small steps matter
Progress, not perfection. Small gestures, repeated over time, truly change things.

💛 Vulnerability is a strength
Being authentic is the first step to building truer relationships.

🌍 There is no planet B
All our products are made with FSC-certified paper, plastic-free, and responsibly produced.

Find out more on our sustainability page