Here are the principles that drive our work:
1. Practice makes positive ✨
We care passionately about embracing a positive mindset in all areas of life. But we know that it’s good habits that get us there, not being superhuman.
2. Baby steps matter 👣
The goal is progress, not perfection. Small steps count because together they add up to something much bigger.
3. Vulnerability is a strength 💪
We acknowledge that everyone has flaws. And we dare to be vulnerable about some of our own experiences to encourage you to do the same.
4. There’s no planet b 🌳
All our products are made using FSC paper and are 100% plastic-free. We only choose 100% recyclable packaging and work with carbon-neutral partners.
Read our Sustainability policy to know more about our commitment to the environment.